I had always dreamt of further studying fashion in London – the fashion capital and my most favourite city. While I had secured admission in University of Arts London, I was already employed over a year as an assistant designer. However, I was young, ferocious, restless and had a burning passion to start my own label! I wanted to bring a new art of clothing to life and that was the genesis for label ‘Mrunalini Rao’, launched in 2014. Ever since, it has been an incredible journey!
I believe that a design is made with art, craft and love. I love Indian wear: it’s dramatic silhouettes, large flares and huge surface area to work on. The diversity in Indian crafts and cultures have inspired me to choose Indian wear as my main stream of design. My strength lies in surface design and I like to challenge myself to include contemporary elements into Indian wear. I weave tradition with modern aesthetic to discover a new design statement for every collection and that has become the Brand’s Identity. Every design is intricately handcrafted from a white fabric to a fully finished product. The label offers a range of artistic, elegant and comfortable clothing in Pret, Fusion and Bridal Wear.”